Key takeaways you will find in this article
- •Start with data: manually track 2–3 metrics (like volume) for 90 days, or use "borrowed credibility" data from a trusted source.
- •Anchor justification using the audience's valued metrics: dollars saved, efficiency, or support for the organization's mission and values.
- •Anticipate and proactively address common objections like user adoption, timing, cost, and procurement requirements.
- •Take creative budget approaches: "horse trade" purchases, use an ROI calculator, and know your full departmental budget.
- •Build trust: use factual data to shift conversations from emotional to fact-based.
Table of contents
Maintenance requests falling through the cracks, hallway conversations that should be work orders, and no data to help defend your team and its needs. Sound familiar? You’re not alone. Most organizations rely on manual methods (38%) or have no system in place (28%) for their day-to-day facility management operations.
But getting approval for that software isn’t always easy. We’ve both been in your shoes: trying to make the case for a system that would make everyone’s lives easier, without always having the tools and data to do it well.
Together, we’ve helped over 670 other organizations purchase facilities management software. Here’s what we’ve learned and what we recommend to those looking to purchase a system.
Start with data, even if you don’t have a system yet
If there’s one thing we agree on without hesitation, it’s that data is the foundation of every successful business case. If you don’t tell your story with data, someone else is going to tell it for you. And that version usually isn’t flattering to the facilities department.
But here’s where many facilities managers get stuck: you’re trying to justify a system that would give you data, using data you don’t yet have.
We recommend two approaches if you’re in this situation.
Start tracking data manually
Pick two or three meaningful metrics (work order intake volume, completion rate, and labor hours per week are a good starting point) and log them in a spreadsheet for 60 to 90 days. It’s not glamorous, and yes, it takes time. But walking into a budget meeting and saying, “I spent six hours this month manually compiling this data so you could see what we’re dealing with,” is itself a compelling argument for why you need a better system.
Lean on a different kind of data: borrowed credibility
If an organization you trust has already implemented a facility management system and has two or three years of before-and-after results, those numbers can anchor your case just as effectively as your own.
Reach out. Ask them to share what operations looked like before the system and what they look like now. Ask what they learned in the process, and whether they’d be willing to weigh in on your evaluation—or even talk to your leadership directly. If you don’t have data to tell the story, find someone who does.
Manage your entire facility from a single interface
Streamline day-to-day management processes into a simple and reliable system your whole team will love.
Speak the language of the boardroom
Here’s something that took us years to figure out: your audience doesn’t need to understand how you do your job. They need to understand why it matters to them.
Many facility leaders, including ourselves, bring presentations to leadership that are technically sound but sometimes too complex for the room. Very few folks will understand every nuance of facilities management. It’s important to anchor your justification to key points they do understand and value. Dollars saved, efficiencies gained, and opportunity-cost savings are bottom-line metrics that will make everyone in the room lean forward.
Similarly, you can anchor your justification to your organization’s mission and values. In a K–12 environment, that means providing an exceptional learning environment for students. Every stakeholder in the room has a stake in whether students are comfortable, safe, and able to learn. If you can say, “Here’s how this system benefits the learning environment,” you’re automatically speaking their language. Cleaner spaces, climate-controlled classrooms, faster responses to comfort issues—that’s something everyone in the room can connect to.
For facilities managers outside K–12, the principle holds. Just swap in the right denominator. In manufacturing, it’s production uptime. In healthcare, it’s patient safety. In any market, it’s a clean, safe working environment. Find the thing your leadership already measures success by, and build your case around that.
Another tip is to know who’s in the room before you walk in. Different board members have different agendas, and the questions they’ll ask reflect those priorities. AI tools can now help with some of this legwork by surfacing what’s trending in board meeting discussions and which concerns are dominating the news.
Anticipate the objections
One of the most common mistakes facilities managers make in these presentations is waiting to be questioned, only to get caught flat-footed.
You should always anticipate their questions before the meeting and try to answer them before they’re asked.
Think about what your board, CFO, or superintendent has pushed back on in the past. What have they asked before? What are they ultimately trying to figure out? Their job is fiscal: can we afford this, and do we understand the risk of not doing it?
Your job is to make that decision easy by laying out the facts so clearly that they can’t argue with them.
Common objections to expect when making the case for a FM system include:
- User adoption concerns: Will staff actually use this, or will they keep calling? Will technicians slow down while they learn it?
- Timing: Is this the right moment, given budget pressures or leadership transitions on the horizon?
- Cost over time: What does this look like five years from now with cost escalations?
- Procurement process: Does this meet our organization’s procurement requirements? Work with cooperative purchasing programs ahead of these discussions to answer this question accurately.
Address each of these proactively in your presentation. You don’t need to have a perfect answer to every question, but walking in prepared signals that you’ve done the homework, and that goes a long way.
When the budget is tight, take creative approaches
Budget constraints are real, and “we don’t have the money” is often the first objection out of anyone’s mouth. We have a few approaches that have worked for us.
The first is horse trading. Before going to the CFO, talk to your maintenance and custodial teams. What do they actually need? What’s on the wish list? Once you have that list, identify what you’re willing to trade. “If you let me buy this shiny new truck, I’ll agree not to buy new lawnmowers for the next three years.” It reframes the conversation from “give me more” to “here’s how we keep things budget-neutral.”
The second is leaning on an ROI calculator—either one you build yourself using neighboring district data, or one provided by the software vendor. The goal is to translate the intangibles into something defensible on paper. What’s the cost of a hallway hijacking at scale? What’s the value of 20 hours a month freed up from manual data compilation?
The third is simple but often overlooked: know your own budget before you ask. Familiarize yourself with the full departmental budget picture (what’s allocated, what’s earmarked, and where there might be flexibility), even if you don’t control every line item. Understanding how a software investment fits into the broader capital picture makes you a more credible advocate and a more effective negotiator.
The takeaway
Making a business case for facilities management software isn’t about selling. It’s about communicating in the right language, with the right evidence, to the right people.
Start building your data picture now, even if that means a spreadsheet for the next 90 days. Find allies inside and outside your department. Know your audience before you walk into the room. Anticipate questions, address budget realities honestly, and build the kind of trust that makes future asks easier.
Data shifts conversations from emotional to factual. And when you can walk into a room with facts, you don’t have to fight for what you need—you just have to present it.
FMX helps facilities teams capture the data they need to run smarter operations and make stronger business cases. Explore our product tour to learn more and see if it’s the right fit for your organization.
Written by
Darin Porter
Solutions Engineer and K–12 Practice Leader at FMX
Justin Dyson
Solutions Engineer & Evangelist at FMX